HH Media Year 10 2021

This introduces you to the topic and helps you with this week's work:

The most recent work set it this one - as an introduction to our study of The Mirror & The Times: Task description 1. Go through the booklet and remind yourself of all of the exam topics. 2. Examine the printed pages of The Mirror and The Times and answer the following question: What are the similarities and differences of the layout and content of The Mirror and The Times? Refer to: * Layout/Masthead/Colours/Photos/Headlines * Language style of articles/political bias of journalists 200 words minimum

The next task during lockdown was to go through the OMO slides and complete the activities. Key Points: 1. Women's roles were stereotyped - but it is not as simple as saying 'in the old days women stayed home - the 1950s came shortly after the 2nd world war where many women had gone to do 'mens' jobs. 2. The advert uses stereotypes to have mass appeal and to create a fear of missing out from those who don't have this product. 3. Advertising in the UK nowadays is not allowed to use blatant stereotypes because of the ASA - in particular, the rule changes in 2019.

Lockdown began. Work was circulated mainly through SMH. The Galaxy Advert with a CGI Audrey Hepburn tasks were sent to you for you to complete. Key Points: 1. The advert is eye-catching because of the amazing CGI that brings a dead 1950s icon back to life. 2. The advert trades on ETHOS & NOSTALGIA to persuade AUDIENCES to buy the brand of chocolate. 3. It's very important that we understand the NARRATIVE & the MISE-EN-SCENE.

The coursework briefs were published, and we had just started to think about which ONE to do, before the lockdown began. This is as far as we have come on the coursework front so far. COURSEWORK BRIEFS

This unit explores Julie Adenuga's Apple Beats radio show. Key Points: 1. Even though it's radio, it is essential that they have video content due to modern listening habits. 2. The target AUDIENCE - is a NICHE MARKET - fans of hip-hop etc. - unlike Radio 1 which is MAINSTREAM. 3. The choice of DJ shows DIVERSITY (all the DJs in 1967 Radio 1 were white men).