MARCH 2020 - INTERNET RADIO - APPLE BEATS

This unit explores Julie Adenuga's Apple Beats radio show. Key Points: 1. Even though it's radio, it is essential that they have video content due to modern listening habits. 2. The target AUDIENCE - is a NICHE MARKET - fans of hip-hop etc. - unlike Radio 1 which is MAINSTREAM. 3. The choice of DJ shows DIVERSITY (all the DJs in 1967 Radio 1 were white men).