HH Media Year 10 2021

The most recent work set it this one - as an introduction to our study of The Mirror & The Times: Task description 1. Go through the booklet and remind yourself of all of the exam topics. 2. Examine the printed pages of The Mirror and The Times and answer the following question: What are the similarities and differences of the layout and content of The Mirror and The Times? Refer to: * Layout/Masthead/Colours/Photos/Headlines * Language style of articles/political bias of journalists 200 words minimum

The next task during lockdown was to go through the OMO slides and complete the activities. Key Points: 1. Women's roles were stereotyped - but it is not as simple as saying 'in the old days women stayed home - the 1950s came shortly after the 2nd world war where many women had gone to do 'mens' jobs. 2. The advert uses stereotypes to have mass appeal and to create a fear of missing out from those who don't have this product. 3. Advertising in the UK nowadays is not allowed to use blatant stereotypes because of the ASA - in particular, the rule changes in 2019.

Lockdown began. Work was circulated mainly through SMH. The Galaxy Advert with a CGI Audrey Hepburn tasks were sent to you for you to complete. Key Points: 1. The advert is eye-catching because of the amazing CGI that brings a dead 1950s icon back to life. 2. The advert trades on ETHOS & NOSTALGIA to persuade AUDIENCES to buy the brand of chocolate. 3. It's very important that we understand the NARRATIVE & the MISE-EN-SCENE.

The coursework briefs were published, and we had just started to think about which ONE to do, before the lockdown began. This is as far as we have come on the coursework front so far. COURSEWORK BRIEFS

This unit explores Julie Adenuga's Apple Beats radio show. Key Points: 1. Even though it's radio, it is essential that they have video content due to modern listening habits. 2. The target AUDIENCE - is a NICHE MARKET - fans of hip-hop etc. - unlike Radio 1 which is MAINSTREAM. 3. The choice of DJ shows DIVERSITY (all the DJs in 1967 Radio 1 were white men).

We began to look at the introduction of Radio 1 to the public, in 1967. Key Points: 1. Radio 1 was set up to try to stop people listening to pirate radio stations. 2. Tony Blackburn was recruited from popular pirate radio station Radio Caroline as head DJ. 3. We compare historical radio transmission to online radio in the present day - in particular, Julie Adenuga's Apple Beats show.

Next up in February, we explored representations of the BAME in the NHS campaign video. Key Points: 1. The BAME community is targeted by the NHS to get more people to give blood. 2. The video challenges lots of stereotypes. 3. The video targets a young audience and attempts to be empowering.

February began with a practical task that prepared us for the unit on the NHS Lady Leshurr Give Blood commercial.

In January, as well as working on our video-editing and Photoshop skills, we prepared for MEDIA TWO - and practised 3 questions, including the one where you watch the clip.

Next up in December we looked at how CINEMATOGRAPHY, MISE-EN-SCENE & REPRESENTATIONS OF GENDER & SEXUALITY have changed over time. Key Points: 1. We need to understand what PSB means - the BBC is a Public Service Broadcaster and has things the government tells it to do - this called its REMIT. 2. Its remit in recent years has been more DIVERSITY in REPRESENTATION. 3. Class has gay characters - no chance of that in 1963 because homosexuality wasn't even decriminalised until 1967.

We explored the science fiction genre in December with a comparison and contrast of MEDIA LANGUAGE (mise-en-scene & cinematography) and REPRESENTATIONS in Dr Who, 'An Unearthly Child' 1963 & Class, Co-owner of a lonely heart 2016. Key Points: 1. This is for PAPER 2 - you watch a clip and answer questions. 2. It's not as simple as saying, 'in the past it was unfair, now it's fair'; there are many COMPLEXITIES - e.g. The sexual revolution of the 1960s etc. 3. You need to know the names of all the characters when discussing representations.

We then wrote this essay: Compare and contrast the production, marketing and exhibition of ‘I, Daniel Blake’ and ‘Dr Strange’. (20 marks) 40 minutes – exam conditions

The independent film that we compared to the blockbuster Dr Strange. Key Points: 1. We compared and contrasted the budgets of independent films versus blockbusters. 2. We examined different marketing strategies. 3. We considered how the 2 films were distributed and exhibited.

Also in October we began studing the film INDUSTRY. Key Points: 1. This is as study of INSTITUTIONS & AUDIENCES (not Media Language or Representation). 2. Dr Strange is a blockbuster made by the CONGLOMERATE DISNEY/MARVEL 3. It is compared and contrasted with I Daniel Blake, a social realist low-budget independent film.

This was the question: ‘In contrast to traditional media, social media sites have given the opportunity for a new type of celebrity to build huge audiences of young fans.' How far is this true of Zoella (Close Study Product)? [20 marks]

Next we looked at Mise-en-Scene: Some of you made PowerPoints, but you haven't seen the one embedded here . Examine it for the basics of lighting too. The task was: Define mise-en-scene provide pictorial examples on PPt. of the following: a) props b) settings c) movie make-up d) movie prosthetics e) acting /dialogue f) costumes g) high-key lighting h) low-key lighting

Next we looked at Kim Kardashian's Hollywood game. Key points: 1. KK has made over $100 million for this game. 2. She is accused by some of giving young girls false ideas. 3. The rise of mobile gaming and it's influence on society is keenly debated.

Welcome to the teacher Blog. COMMENTS ARE DISABLED - Please use the secure SMH platform if you have questions for the teacher. The purpose of this blog: To present in an easy 'scroll-able' format, all of the lessons and powerpoints used in the course. It will enable you to revise topics in the order that you studied them.